📈 Four Steps to Determine How Many Patients You Need Each Month
Gif by StoryLeaf on Giphy
If your goal is growth, you can’t fly blind on patient volume.
Knowing how many patients your practice needs per month is foundational to budgeting, staffing, and marketing.
Here’s the math behind it.
Step 1: Determine Your Monthly Production Goal
Start with your annual production target, then divide by 12.
Example: $1.8M per year = $150K per month.
Step 2: Calculate Your Average Production per Patient
Pull last year’s total production divided by total patients seen.
Example: $1.8M ÷ 3,000 patients = $600 per patient.
Step 3: Determine Required Patient Volume
Divide your monthly goal by average production per patient.
$150K ÷ $600 = 250 patients per month.
Step 4: Back Into Your Marketing Strategy
Now, calculate your new patient requirement based on attrition.
If your retention rate is 85%, and you need 250 active patients, you’ll need around 40 new patients per month to grow.
Use platforms like Google Ads, Nextdoor, and referral campaigns to fill the funnel.
The Takeaway
When you know your numbers, growth becomes predictable instead of accidental.
Measure, model, and adjust quarterly - it’s that simple.